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Kia Owners Reported Fewest Quality Issues Within the First 90 Days of Ownership Among All Non-Luxury Auto Brands in the U.S.
- Kia's reported problem levels improved by two points over last year to secure the top spot over all non-luxury automakers and second among all brands, luxury and non-luxury
- Four Kia models included among the top 10 vehicles in the industry, the most of any brand
- The Rio subcompact, Forte compact, Sportage SUV and Sedona minivan each topped their respective segments
"Being ranked at the top of J.D. Power's U.S. Initial Quality Study among all mass market brands once is a tremendous honor, but capturing this leadership position for five consecutive years unequivocally affirms Kia's commitment to quality and the ownership experience," said Michael Cole, chief operating officer and EVP, Kia Motors America. "With four segment winners - and three additional models ranking among the top three in their respective segments - Kia's 'Give It Everything' brand philosophy has clearly yielded a world-class model lineup."
The annual report analyzed responses from 76,256 respondents with regards to 257 vehicle models across 26 segments. Vehicles were evaluated on driving experience, engine and transmission performance and a broad range of quality issues reported by vehicle owners.
Source: Kia USA