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This was a pretty clever way for Kia to leverage its NBA sponsorship and promote the Telluride. If NBA players can sit comfortably in it then the average customer will be able to sit inside with no issues.
 

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I'm actually surprised to see so little automaker involvement in the NBA this time around.
Ford did however have some of its new Rangers at the Raptors parade.
 

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Kia could have a way in with the NFL for the Telluride. Former receiver Chad Johnson (Ochocinco) has tweeted in the past about how much he likes the Telluride.



Kia could have a lot of fun with Ochocinco as a spokesperson. I'd love to see that. Especially since Hyundai is already partnered with the NFL.
 
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