As SUV's are now the top selling models across the industry, it has quickly become a segment of focus for automakers. Established models like the Nissan Armada, Chevy Tahoe and Toyota Highlander have been around for years but newer model like the Subaru Ascent or VW Atlas have quickly risen in popularity as well. Undercutting these rivals on price could help give the Telluride a good starting advantage.