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I think what you're seeing is the aftermarket 3.0 K emblem that people have added to their vehicles.

It's inspired by the K emblem that Kia puts on its vehicles that are sold in South Korea instead of using the text-based KIA emblem. Here's an interesting article on the different emblems.

I did a bit of digging and it appears you can order the badges for the Telluride online. Hopefully they fit correctly if you were to do a swap.
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