I think what you're seeing is the aftermarket 3.0 K emblem that people have added to their vehicles.
It's inspired by the K emblem that Kia puts on its vehicles that are sold in South Korea instead of using the text-based KIA emblem. Here's an interesting article on the different emblems. https://thenewswheel.com/behind-badge-kias-korean-logo-so-much-cooler/
I did a bit of digging and it appears you can order the badges for the Telluride online. Hopefully they fit correctly if you were to do a swap. https://www.k5optimastore.com/collections/kia-3-0-k-emblem-sets/products/telluride-emblem-sets
It's inspired by the K emblem that Kia puts on its vehicles that are sold in South Korea instead of using the text-based KIA emblem. Here's an interesting article on the different emblems. https://thenewswheel.com/behind-badge-kias-korean-logo-so-much-cooler/
I did a bit of digging and it appears you can order the badges for the Telluride online. Hopefully they fit correctly if you were to do a swap. https://www.k5optimastore.com/collections/kia-3-0-k-emblem-sets/products/telluride-emblem-sets